The people selected range from amateur beauty bloggers to professional stylists, all handpicked by YouCam’s editorial team. To help promote this feature as well as the brands that are associated with the app, YouCam is recruiting influencers and beauty stylists to live stream tutorials and makeup instructional videos for YouCam’s users to watch. Now consumers can live stream themselves applying the virtual makeup to show their friends either in an instructional capacity or to get feedback on which makeup works best. Now YouCam is taking the capability a step further with a new live streaming feature being added to its app. YouCam sought to remedy this with its augmented reality solution that lets consumers virtually try on different types of makeup without having to go to the store or send away for some. This creates somewhat of a barrier to ecommerce for makeup brands that want to capture consumers’ attention. While makeup is a lucrative industry already, it suffers from the fact that many consumers like to try on a bit of makeup first before they buy it, to make sure it matches or complements skin tone, has the right consistency etc. Chang, CEO of Perfect Corp, the makers of YouCam. “We are thrilled to announce YouCam Makeup’s beauty live streaming network that combines influencer voices, real-time entertainment, and try-it-yourself AR makeup filters for an unparalleled beauty experience,” said Alice H.
From there, the products used can be purchased through the app. The new feature in the YouCam app allows customers to live stream their applications of augmented reality makeup for an audience. Paul Mitchell, Ardell and Glamour are just a few of the brands that will soon be able to reach even more customers through YouCam’s new live streaming makeup service.
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